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Jack Training Solutions for Paid Search Marketing

Search Engine Marketing or Pay-per-Click (PPC)


Have you seen the 'Sponsored Links' at the top of the search engine listings? You can use these too, and it won't cost you the earth. This is one of the best forms of marketing, and you can control the costs. This course has been developed to give you the insight and skills to run PPC campaigns.


The JTS Paid Search Marketing Training Offer

CPD logo for 7 hours accredited to this Jack Training Solutions course

Costs: £299.99 (ex. VAT) - click here for information


In a nutshell

Pay-per-click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo!, MSN and Ask. However, as PPC markets become increasingly competitive, developing an effective strategy is essential to achieving your best possible return on investment (ROI).


This course aims to guide you through the essentials of planning, managing and optimising a successful PPC campaign. Using the latest techniques and developments together with industry leading tracking tools you will understand how to deliver the most qualified traffic to your site, therefore improving conversion rates and developing a hugely cost effective route to market.


Who is the course for?

This course is designed for marketing professionals with a good understanding of the basics of PPC. You would now like to refine and enhance your strategy and ensure that you are using the best tools on the market to ensure your objectives are exceeded.


Whatever your relationship to managing your website's PPC campaign – direct, through an agency or as a consultant, this course will provide you with the essential skills for campaign success.


How you will benefit

After attending this course, you will be able to:

What you will learn

Including an overview of the latest trends in search, this in-depth course will cover the following topics:

For a full syllabus for this course, please contact us via the booking form.




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